Reench is an independent digital platform that connects couture and designer bag enthusiasts by offering a selection of rare, exclusive luxury masterpieces frompreloved, both contemporary and vintage.
In their Paris offices, we meet Youngjoo and Loïc, the platform's founding couple.
Youngjoo, Korean, with over 15 years' experience in some of the world's most prestigious luxury houses, is the beating heart of Reench, driving the platform's creative direction and selection.
Loïc, French, an expert in phygital distribution and innovation, organizes traceability and security by capitalizing on technology, to guarantee a transparent and trustworthy experience.
Together, they are working to redefine luxury by combining traditional craftsmanship with modern technology. They share with us their vision, ambitions and hopes for the future of Reench.
What makes luxury so captivating for you?
Youngjoo: Luxury is the pursuit of the extraordinary, of pieces you can't find anywhere else. It has the power to make us dream throughout our lives. It's not just about an object, but about satisfaction, heritage and know-how. For us, luxury is like a work of art - a beautiful combination of creativity, craftsmanship and timelessness.
How does Reench fit into this vision of luxury?
Loïc: Often, these rare and exquisite pieces end up forgotten, tucked away in someone's cupboard. That's where Reench comes in. Our mission is to bring these creations back to life and back into the spotlight for those who appreciate collectible pieces and timeless fashion. And we do this with a commitment to sustainability, thanks to second-hand fashion, which has become more essential than ever.
How would you describe the pieces you select for Reench?
Youngjoo: At Reench, it's all about making you feel something. Wearing our carefully selected luxury pieces lets you express yourself, feel and be felt. And if there's a jewel missing from your wardrobe, we're here to help you find it.
Loïc: Every piece we select is a love letter to elegance. Whether it's a formal event, a festive celebration or an everyday moment, each piece we select carries a story. These vintage treasures await a new chapter, to be worn again and given the chance to shine.
Sustainable development has become a central theme in fashion today. How does Reench approach this responsibility?
Youngjoo: For us, responsibility is chic. Instead of constantly reissuing modernized versions of classic pieces, we focus on offering originals. It's a more thoughtful, common-sense approach that allows us to minimize our impact on the environment and preserve the planet's resources. It's about taking collective responsibility. As a platform, we are constantly evolving to ensure that style and sustainability can coexist, showing that luxury can indeed be thoughtful without compromising elegance.
Authenticity is a key element at Reench. How do you ensure that each piece meets your requirements?
Loïc: At Reench, authenticity isn't just a promise, it's the foundation of everything we do. We believe that when you invest in yourself, you deserve the best: authentic, high-quality pieces that stand the test of time. To ensure this, we have strict measures in place, so that every item we offer is 100% authentic and in perfect condition.
What sets your platform apart in terms of the buying and selling process?
Youngjoo: Unlike other platforms, we've made a conscious decision to restrict the number of people allowed to sell on Reench. This is not exclusivity per se, but a desire to maintain the highest standards. Every item is sourced from carefully selected wardrobes by trusted sellers, ensuring that every piece meets our rigorous quality criteria. It's a commitment we take very seriously to protect the trust our customers place in us.
So customers can feel confident when they shop at Reench?
Youngjoo: Absolutely. Each item is meticulously authenticated and accompanied by a Reench certificate of authenticity. When you buy from us, you're not just buying a product, you're investing in a piece with a history, which has been carefully verified and preserved by our experts.
