Reench is an independent digital platform that connects sewing and designer bag enthusiasts by offering a selection of rare, exclusive and pre-owned luxury masterpieces , both contemporary and vintage.
In their Parisian offices, we meet Youngjoo and Loïc, the couple who founded the platform.
Youngjoo, Korean, with over 15 years of experience in some of the world's most prestigious luxury houses, is the beating heart of Reench, driving the creative direction and selection of the platform.
Loïc, a Frenchman and expert in phygital distribution and innovation, organizes traceability and security by capitalizing on technology to guarantee a transparent and trustworthy experience.
Together, they are working to redefine luxury by combining traditional craftsmanship with modern technology. They share with us their vision, ambitions, and hopes for the future of Reench.
What makes luxury so captivating in your eyes?
Youngjoo: Luxury is the pursuit of the extraordinary, of pieces that can't be found anywhere else. It has the power to make us dream throughout our lives. It's not just an object, but a source of satisfaction, a legacy, a testament to craftsmanship. For us, luxury is like a work of art—a beautiful combination of creativity, artisanal expertise, and timelessness.
How does Reench fit into this vision of luxury?
Loïc: Often, these rare and exquisite pieces end up being forgotten, tucked away in someone's closet. That's where Reench comes in. Our mission is to breathe new life into these creations and bring them back into the spotlight for those who appreciate collectibles and timeless fashion. And we do this by committing to sustainability, thanks to secondhand fashion, which has become more essential than ever.
How would you describe the pieces you select for Reench?
Youngjoo: At Reench, it's all about making you feel something. Wearing our carefully curated luxury pieces allows you to express yourself, to feel, and to be felt. And if there's a piece of jewelry missing from your wardrobe, we're here to help you find it.
Loïc: Each piece we select is a love letter to elegance. Whether it's for a formal event, a festive celebration, or an everyday moment, each piece we choose carries a story. These vintage treasures await a new chapter, to be worn again and to have the chance to shine.
Sustainable development has become a central theme in today's fashion. How does Reench address this responsibility?
Youngjoo: For us, responsibility is chic. Instead of constantly reissuing modernized versions of classic pieces, we focus on offering originals. It's a more thoughtful, common-sense approach that allows us to minimize our environmental impact and preserve the planet's resources. It's about taking collective responsibility. As a platform, we are constantly evolving to ensure that style and sustainability can coexist, demonstrating that luxury can indeed be mindful without compromising elegance.
Authenticity is a key element of Reench. How do you ensure that each piece meets your requirements?
Loïc: At Reench, authenticity isn't just a promise; it's the foundation of everything we do. We believe that when you invest in yourself, you deserve the very best: authentic, high-quality pieces that stand the test of time. To ensure this, we've implemented strict measures so that every item we offer is 100% authentic and in perfect condition (For more information, see our detailed authentication guide ).
What distinguishes your platform in terms of the buying and selling process?
Youngjoo: Unlike other platforms, we've made the deliberate decision to restrict the number of people allowed to sell on Reench (Learn more about our Selective Sellers ). This isn't exclusivity per se, but rather a commitment to maintaining the highest standards. Every item comes from carefully curated wardrobes of trusted sellers, ensuring that each piece meets our rigorous quality criteria. It's a commitment we take very seriously to protect the trust our customers place in us.
So, can customers feel confident when they shop at Reench?
Youngjoo: Absolutely. Every item is meticulously authenticated and comes with a Reench Certificate of Authenticity. When you buy from us, you're not just buying a product; you're investing in a piece with a history, one that has been carefully checked and preserved by our experts.
