In the second-hand market, authenticity is a key factor for reselling luxury clothing, bags and accessories. Fighting counterfeiting is essential to ensure a secure experience for buyers and enhance the value of sellers' products.
The importance of authentication
The authentication experts are specially trained to recognize the smallest details that differentiate a genuine product from a counterfeit. They analyze materials, seams, logos, serial numbers and much more. and much more.
With the development of artificial intelligence, companies such as Entrupy offer AI-based authentication solutions. Their technology scans photos and analyzes thousands of data points to determine whether a product is authentic or not.
The impact of SEO on buyer confidence
When buying a second-hand luxury product, we generally turn to the best-positioned sites on search engines. High visibility inspires confidence and credibility.
For example, Vestiaire Collective is a benchmark in the second-hand market. Its extensive catalog offers luxury items in multiple copies, with the option of authentication by experts prior to purchase. However, the platform also offersdirect shipmentwhere items are sent without prior inspection, thus increasing the risk of counterfeiting.
At Reenchevery luxury item is checked by experts before being put up for sale. What's more, only carefully selected, trusted sellers can offer their items on the platform. Read more...
The limits of AI authentication tools
While artificial intelligence makes it easier to detect counterfeits, it is not infallible:
- False positives A counterfeit product can be wrongly validated as genuine.
- False negatives A genuine item may be rejected by mistake.
- Limited scope Entrupy is mainly dedicated to handbags from certain brands, and does not support other categories such as wallets or clothing.
- AI is therefore a complementary tool, but it does not replace the human expertise acquired over the years.
How to protect yourself against counterfeit products
To avoid unpleasant surprises when buying a second-hand luxury item :
- Use authentication (even for a fee) to guarantee product quality.
- Analyze the photos and ask the seller for additional images.
- Have your purchase checked after receipt by an independent expert or directly in the store.
